AQA Business for A Level (Marcouse)

Cover & Book Title 1.

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Contents 2.

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Section 1 What is business - 1 Understanding the nature and purpose of business 3.

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Section 1 What is business - 2 Different business forms 4.

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Section 1 What is business - 3 Issues in understanding forms of business 5.

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Section 1 What is business - 4 External factors affecting business 6.

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Section 2 Managers, leadership and decision-making - 5 What managers do 7.

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Section 2 Managers, leadership and decision-making - 6 Managers, leadership and decision-making 8.

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Section 2 Managers, leadership and decision-making - 7 Decision-making_ scientific and intuitive 9.

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Section 2 Managers, leadership and decision-making - 8 Decision trees 10.

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Section 2 Managers, leadership and decision-making - 9 Opportunity cost and trade-offs 11.

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Section 2 Managers, leadership and decision-making - 10 Understanding the role and importance of stakeholders 12.

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Section 3 Decision-making to improve marketing performance - 11 Marketing and decision-making 13.

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Section 3 Decision-making to improve marketing performance - 12 Marketing and competitiveness 14.

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Section 3 Decision-making to improve marketing performance - 13 Setting marketing objectives 15.

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Section 3 Decision-making to improve marketing performance - 14 Understanding markets 16.

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Section 3 Decision-making to improve marketing performance - 15 Market research 17.

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Section 3 Decision-making to improve marketing performance - 16 Interpreting marketing data 18.

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Section 3 Decision-making to improve marketing performance - 17 Price and income elasticity of demand 19.

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Section 3 Decision-making to improve marketing performance - 18 Market data and analysis 20.

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Section 3 Decision-making to improve marketing performance - 19 Segmentation, targeting and positioning 21.

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Section 3 Decision-making to improve marketing performance - 20 Niche and mass marketing 22.

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Section 3 Decision-making to improve marketing performance - 21 Marketing mix_ the 7 Ps 23.

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Section 3 Decision-making to improve marketing performance - 22 Product decisions_ product life cycle and product portfolio 24.

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Section 3 Decision-making to improve marketing performance - 23 Pricing decisions 25.

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Section 3 Decision-making to improve marketing performance - 24 Place and promotion decisions 26.

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Section 3 Decision-making to improve marketing performance - 25 Integrating the marketing mix 27.

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Section 4 Decision-making to improve operational performance - 26 Setting operational objectives 28.

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Section 4 Decision-making to improve operational performance - 27 Efficiency and labour productivity 29.

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Section 4 Decision-making to improve operational performance - 28 Lean production 30.

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Section 4 Decision-making to improve operational performance - 29 Capacity utilisation 31.

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Section 4 Decision-making to improve operational performance - 30 Technology and operational efficiency 32.

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Section 4 Decision-making to improve operational performance - 31 Analysing operational performance 33.

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Section 4 Decision-making to improve operational performance - 32 Improving quality 34.

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Section 4 Decision-making to improve operational performance - 33 Managing supply chains 35.

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Section 4 Decision-making to improve operational performance - 34 Managing inventory 36.

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Section 4 Decision-making to improve operational performance - 35 Decision-making to improve operational performance 37.

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Section 5 Decision-making to improve financial performance - 36 Financial objectives 38.

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Section 5 Decision-making to improve financial performance - 37 Calculating revenue, costs and profit 39.

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Section 5 Decision-making to improve financial performance - 38 Break-even analysis 40.

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Section 5 Decision-making to improve financial performance - 39 Cash flow management and forecasting 41.

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Section 5 Decision-making to improve financial performance - 40 Budgets and budgeting 42.

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Section 5 Decision-making to improve financial performance - 41 Profit and how to increase it 43.

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Section 5 Decision-making to improve financial performance - 42 Cash flow versus profit 44.

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Section 5 Decision-making to improve financial performance - 43 Sources of finance 45.

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Section 5 Decision-making to improve financial performance - 44 Decision-making to improve financial performance 46.

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Section 6 Decision-making to improve human resource performance - 45 Setting human resource (HR) objectives 47.

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Section 6 Decision-making to improve human resource performance - 46 Motivation and engagement in theory 48.

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Section 6 Decision-making to improve human resource performance - 47 Motivation and engagement in practice 49.

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Section 6 Decision-making to improve human resource performance - 48 Improving organisational design 50.

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Section 6 Decision-making to improve human resource performance - 49 Managing the human resource flow 51.

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Section 6 Decision-making to improve human resource performance - 50 Improving employer–employee relations 52.

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Section 6 Decision-making to improve human resource performance - 51 Analysing human resource performance 53.

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Section 6 Decision-making to improve human resource performance - 52 Decision-making and improved human resource performance 54.

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Section 7 Analysing the strategic position of a business - 53 Influences on the mission of a business 55.

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Section 7 Analysing the strategic position of a business - 54 Corporate objectives, strategy and tactics 56.

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Section 7 Analysing the strategic position of a business - 55 The impact of strategic decision-making on functional decision-making 57.

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Section 7 Analysing the strategic position of a business - 56 The value of SWOT analysis 58.

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Section 7 Analysing the strategic position of a business - 57 Financial objectives and constraints 59.

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Section 7 Analysing the strategic position of a business - 58 Balance sheets and income statements 60.

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Section 7 Analysing the strategic position of a business - 59 Financial ratio analysis 61.

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Section 7 Analysing the strategic position of a business - 60 Value and limitations of financial ratios 62.

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Section 7 Analysing the strategic position of a business - 61 How to analyse data other than financial statements 63.

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Section 7 Analysing the strategic position of a business - 62 Assessing short- and long-term performance 64.

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Section 7 Analysing the strategic position of a business - 63 Different measures of assessing business performance 65.

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Section 7 Analysing the strategic position of a business - 64 Changes in the political and legal environment 66.

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Section 7 Analysing the strategic position of a business - 65 The impact of government policy 67.

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Section 7 Analysing the strategic position of a business - 66 The impact of changes in the economic environment 68.

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Section 7 Analysing the strategic position of a business - 67 Globalisation and emerging economies 69.

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Section 7 Analysing the strategic position of a business - 68 The impact of social change 70.

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Section 7 Analysing the strategic position of a business - 69 The social environment including CSR 71.

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Section 7 Analysing the strategic position of a business - 70 Technological change 72.

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Section 7 Analysing the strategic position of a business - 71 The competitive environment 73.

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Section 7 Analysing the strategic position of a business - 72 Analysing strategic options 74.

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Section 7 Analysing the strategic position of a business - 73 Investment appraisal 75.

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Section 7 Analysing the strategic position of a business - 74 Sensitivity analysis 76.

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Section 8 Choosing strategic direction - 75 Strategic direction_ Ansoff’s matrix 77.

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Section 8 Choosing strategic direction - 76 Competitive advantage 78.

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Section 8 Choosing strategic direction - 77 Strategic positioning 79.

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Section 9 Strategic methods_ how to pursue strategies - 78 Growth and retrenchment 80.

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Section 9 Strategic methods_ how to pursue strategies - 79 Economies and diseconomies of scale 81.

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Section 9 Strategic methods_ how to pursue strategies - 80 Methods and types of growth 82.

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Section 9 Strategic methods_ how to pursue strategies - 81 Innovation 83.

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Section 9 Strategic methods_ how to pursue strategies - 82 Becoming an innovative organisation 84.

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Section 9 Strategic methods_ how to pursue strategies - 83 Protecting innovative ideas 85.

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Section 9 Strategic methods_ how to pursue strategies - 84 Reasons for trading internationally 86.

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Section 9 Strategic methods_ how to pursue strategies - 85 Attractiveness of international markets 87.

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Section 9 Strategic methods_ how to pursue strategies - 86 China and India 88.

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Section 9 Strategic methods_ how to pursue strategies - 87 Targeting overseas markets 89.

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Section 9 Strategic methods_ how to pursue strategies - 88 Managing international business 90.

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Section 9 Strategic methods_ how to pursue strategies - 89 Digital technology 91.

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Section 10 Managing strategic change - 90 Causes and value of change 92.

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Section 10 Managing strategic change - 91 The flexible organisation 93.

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Section 10 Managing strategic change - 92 Barriers to change 94.

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Section 10 Managing strategic change - 93 Managing organisational culture 95.

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Section 10 Managing strategic change - 94 Strategic implementation 96.

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Section 10 Managing strategic change - 95 Network analysis and strategic implementation 97.

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Section 10 Managing strategic change - 96 Problems with strategy 98.

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Section 11 Exam technique for A-level - 97 Understanding assessment objectives 99.

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Section 11 Exam technique for A-level - 98 Tackling data response questions 100.

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Section 11 Exam technique for A-level - 99 How to revise for business exams 101.

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Index 102.

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AQA Business for A Level (Marcouse)

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