AQA A-level Business (Surridge and Gillespie)

Cover & Book Title 1.

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Contents 2.

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Unit 1 What is business_ Chapter 1 Understanding the nature and purpose of business 3.

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Unit 1 What is business_ Chapter 2 Understanding different business forms 4.

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Unit 1 What is business_ Chapter 3 Understanding that businesses operate within an external environment 5.

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Revision Section_ Unit 1 What is business_ 6.

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Unit 2 Managers, leadership and decision making Chapter 4 Understanding management, leadership and decision making 7.

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Unit 2 Managers, leadership and decision making Chapter 5 Understanding management decision making 8.

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Unit 2 Managers, leadership and decision making Chapter 6 Understanding the role and importance of stakeholders 9.

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Revision Section_ Unit 2 Managers, leadership and decision making 10.

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Unit 3 Decision making to improve marketing performance Chapter 7 Setting marketing objectives 11.

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Unit 3 Decision making to improve marketing performance Chapter 8 Understanding markets and customers 12.

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Unit 3 Decision making to improve marketing performance Chapter 9 Segmentation, targeting and positioning (STP) 13.

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Unit 3 Decision making to improve marketing performance Chapter 10 Using the marketing mix 14.

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Revision Section_ Unit 3 Decision making to improve marketing performance 15.

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Unit 4 Decision making to improve operational performance Chapter 11 Setting operational objectives 16.

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Unit 4 Decision making to improve operational performance Chapter 12 Analysing operational performance 17.

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Unit 4 Decision making to improve operational performance Chapter 13 Increasing efficiency and productivity 18.

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Unit 4 Decision making to improve operational performance Chapter 14 Improving quality 19.

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Unit 4 Decision making to improve operational performance Chapter 15 Managing inventory and supply chains 20.

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Revision Section_ Unit 4 Decision making to improve operational performance 21.

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Unit 5 Decision making to improve financial performance Chapter 16 Setting financial objectives 22.

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Unit 5 Decision making to improve financial performance Chapter 17 Analysing financial performance 23.

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Unit 5 Decision making to improve financial performance Chapter 18 Sources of finance 24.

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Unit 5 Decision making to improve financial performance Chapter 19 Improving cash flow and profits 25.

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Revision Section_ Unit 5 Decision making to improve financial performance 26.

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Unit 6 Decision making to improve human resource performance Chapter 20 Setting human resource objectives 27.

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Unit 6 Decision making to improve human resource performance Chapter 21 Analysing human resource performance 28.

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Unit 6 Decision making to improve human resource performance Chapter 22 Improving organisational design and human resource flow 29.

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Unit 6 Decision making to improve human resource performance Chapter 23 Improving motivation and engagement 30.

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Unit 6 Decision making to improve human resource performance Chapter 24 Improving employer–employee relations 31.

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Revision Section_ Unit 6 Decision making to improve human resource performance 32.

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Unit 7a Analysing the strategic position of a business_ internal factors Chapter 25 Mission, corporate objectives and strategy 33.

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Unit 7a Analysing the strategic position of a business_ internal factors Chapter 26 Analysing internal position_ financial ratio analysis 34.

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Unit 7a Analysing the strategic position of a business_ internal factors Chapter 27 Analysing internal position_ overall position 35.

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Revision Section_ Unit 7a Analysing the strategic position of a business_ internal factors 36.

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Unit 7b Analysing the strategic position of a business Chapter 28 Analysing the external environment_ political and legal change 37.

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Unit 7b Analysing the strategic position of a business Chapter 29 Analysing the external environment_ economic change 38.

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Unit 7b Analysing the strategic position of a business Chapter 30 Analysing the external environment_ social and technological change 39.

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Unit 7b Analysing the strategic position of a business Chapter 31 Analysing the external environment_ the competitive environment 40.

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Unit 7b Analysing the strategic position of a business Chapter 32 Analysing strategic options_ investment appraisal 41.

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Revision Section_ Unit 7b Analysing the strategic position of a business 42.

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Unit 8 Choosing strategic direction Chapter 33 Strategic direction_ choosing which markets to compete in and what products to offer 43.

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Unit 8 Choosing strategic direction Chapter 34 Strategic positioning_ choosing how to compete 44.

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Revision Section_ Unit 8 Choosing strategic direction 45.

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Unit 9 Strategic methods_ how to pursue strategies Chapter 35 Assessing a change in scale 46.

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Unit 9 Strategic methods_ how to pursue strategies Chapter 36 Assessing innovation 47.

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Unit 9 Strategic methods_ how to pursue strategies Chapter 37 Assessing internationalisation 48.

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Unit 9 Strategic methods_ how to pursue strategies Chapter 38 Assessing greater use of digital technology 49.

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Revision Section_ Unit 9 Strategic methods_ how to pursue strategies 50.

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Unit 10 Managing strategic change Chapter 39 Managing change 51.

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Unit 10 anaging strategic change Chapter 40 Managing organisational culture 52.

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Unit 10 Managing strategic change Chapter 41 Managing strategic implementation 53.

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Unit 10 Managing strategic change Chapter 42 Problems with strategy and why strategies fail 54.

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Revision Section_ Unit 10 Managing strategic change 55.

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Acknowledgements 56.

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Index 57.

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AQA A-level Business (Surridge and Gillespie)

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